Privacy and Website Terms of Use

This privacy, security and cookie policy ("Privacy Policy") applies to the processing of your personal data collected when using this "Website" (URL). In this Privacy Policy "we", "our" and "us" refer to BYO Co., Ltd., together with our parent company and subsidiaries, including but not limited to BYO Trading Limited and Gogo Entertainment Co., Ltd. "You" means the user of the website.

We use and process your personal data (as defined in this Privacy Policy) in accordance with this Privacy Policy, the Personal Data (Privacy) Ordinance of the Hong Kong Special Administrative Region (“PDPO”), or other applicable laws (including Australia’s Commonwealth Privacy Act) as follows). Use of this website indicates that you accept the latest version of this Privacy Policy, which may be modified from time to time. You can determine when this Privacy Policy was last revised by referring to the "Last Updated" graphic at the top of this page. If you do not agree to the revised policy terms, you should stop using this website.

How we collect information from users

When visiting our website, you are under no obligation to provide us with any information. We are data users processing personal data under the PDPO. We collect the personal information you disclose to us. For example, you may submit information to us when you make a purchase, request information, register/sign up for our newsletter, register for our bonus points, create an online account or participate in any of the services on this website. This information may include your name, address, phone number, email address, gender, credit card information or other information about you (collectively, "Personal Data"). We then use the personal data to create a user profile. In this context, we may link the information you provide to us online with other information held by us, transactions and communications collected or processed by members of our and authorized subcontractors. We also automatically collect certain information about the use of the Site, such as log files, cookies, browser type and other computer or device information, as described below.

Purpose of processing personal data

We may use your information for a variety of purposes:

If you have chosen to receive marketing information from us, we may use your personal data to send you information about us, our bonus points and/or receive the latest news about BYO brand promotions and products, including but not limited to apparel. , cosmetics, dresses, glasses, fashion accessories, footwear, fragrances, handbags, home furnishings, hosiery, denim apparel, casual sportswear, ties, suits, swimwear, watches and other products. We will send this information via newsletter and email. For this purpose, we process your name, e-mail address, gender, date of birth and delivery address, as well as an overview of the newsletter. We will retain your personal data for as long as you wish to receive information from us. You can unsubscribe from receiving communications or updates from us at any time by contacting us or using the unsubscribe option included in each email.

Your data may also be processed by us to manage the technology and functionality of the website. When you visit our website, the website administrator links technical information to the use of the website in order to provide its various functions. This technical information allows webmasters to administer the site, for example by resolving technical difficulties or improving the convenience of certain parts of the site. This way, we ensure that you can continue to search for information quickly and easily on the site. Therefore, we use cookies as described in Section 7 and also process technical data such as your computer's IP address, the pages visited on the website, the web browser you used, the previous/next website visited and the duration. We will retain technical data wherever possible for as long as the law provides for this purpose.

When you contact us through means other than the website or email communications, your personal information may be used to answer your questions. For this purpose, we process your name, your contact information, correspondence between us regarding your question, and any personal data you provide to us in order to answer your question. Your data will be retained on our systems for the period required by law. After the time period specified by law, all information will be deleted except for your name, contact information, contact date, and subject matter of the question.

Your personal data may also be used for the following purposes:

To provide you with our services and products, including operating, maintaining, managing and operating our services and products; to manage the generation of information and statistics; if you participate in our prize contests, events, contests, promotions and/or games of chance to enable us to organize these competitions and announce winners; we are subject to any disclosure obligations imposed by or for the purposes of any law, code, rule, regulation, code of practice or guideline (whether applicable in the Hong Kong SAR or outside Hong Kong) and Subject to other requirements, including disclosure to any legal, regulatory, governmental, tax, law enforcement or other relevant authorities; administering memberships; attributing content posted; processing payments and payment instructions; investigating, preventing or deterring fraud and abuse; recording account; administer the forum; access control and security measures in our buildings and grounds; and carry out any other purpose directly related to items (a) to (k) above.

Who can access your data

We use third parties to perform certain processing activities on our behalf to operate the website, such as website hosting, payment processing, fulfillment of products or services, provision of content and website administration. Where third parties obtain personal data to carry out these processing activities, we have taken the necessary organizational and contractual measures to ensure that the personal data we provide to the third party are processed exclusively for the purposes stated above. Without your permission, these third parties have no right to send you any information about other company-related products and services.

We may occasionally work with third parties to arrange prize contests, promotions or games of chance. In this case, the website will clearly indicate this. If you choose to participate in such prize competitions, activities or games of chance, your personal data will (to the extent necessary) be provided to these third parties where necessary.

In some locations we also use a third party to carry out solvency checks. We will try our best to retain the information collected from third parties to provide the services you need. For more information, click here to view the payments section of your order terms and conditions.

We will not resell our customers' personal information to third parties for marketing purposes. However, we may share non-personally identifiable information with certain third parties, as described herein.

Subject to applicable law, we may also release personal information in special circumstances to cooperate with requests from law enforcement and government agencies, to enforce the Site's Terms of Use and other agreements, and to protect customers and other users. We may disclose such information when we believe that disclosure is necessary or appropriate, such as to identify, contact, or bring legal action against someone who may damage or affect the rights or property of the Company or other users, or harm others. Just do it.

We may transfer personal information to subsidiaries or third parties as part of a transfer of business assets through a merger or acquisition.

To facilitate the purposes set out in Article 3, we may transfer, disclose, authorize others to access or share your personal information to third parties listed in Article 3, and you also acknowledge that such third parties may access or share your personal information outside the Hong Kong Special Administrative Region. and your country of origin (including within the United States and the European Union), and your personal data may be transferred to locations with data protection laws that are materially different or have different purposes from the PDPO or other applicable laws (including Australian privacy laws).

If your personal data is transferred under clause 3.7, we will take steps to ensure that third party recipients who reside outside the Hong Kong Special Administrative Region or your country of origin will treat your personal data to a standard of protection that is at least equivalent to that of the PDPO and where you reside. The laws of the location govern. We also require third parties to keep your personal information confidential.


Like most websites, we automatically collect non-personally identifiable information and store it in log files. This information includes Internet Protocol (IP) addresses, browser type, Internet Service Provider (ISP), referring/exit pages, operating system, data/time stamps and click data. We use this non-identifiable information to analyze trends, administer the site, and gather demographic information about the site's user base. We do not link this automatically collected information to personally identifiable information.

Social platforms

Finally, if you publicly post information about us on social networking sites, or contact us directly, we collect and process this data in such posts or public profiles. The main purpose is to solve customer service needs, while monitoring and hoping to influence the public's perception of us.

Please note that if you select this option, activity on the website will also be available to social platforms, but not limited to Facebook, Twitter, Pinterest, etc. If you choose to share our website through these social media channels, depending on your account settings, your personal information (such as name and The fact that you are interested in the BYO brand). Use of such social media sites is subject to the terms and conditions of the applicable social media site, including the privacy policy.

We are not responsible for the processing of personal data or the privacy policies of these social media platforms. Our general terms and conditions and this privacy policy do not apply to such social media platforms.

Links to other websites

You will find links to other websites on the website. Although we have carefully selected these websites, we are not responsible for the processing of personal data used through these websites. Therefore, our General Terms and Conditions of Use and Sale and this Privacy Policy do not apply to these websites.

This website uses COOKIES

This website uses cookies. Cookies are small files sent by a website and stored on your computer's hard drive by your browser so that we can recognize your browser when you return to the website. Cookies can collect information about how the website is used, such as the pages visited and the duration of use. Cookies send us information when you use this site. On our website, we use strictly necessary cookies, performance cookies, functional cookies, advertising cookies, first-party cookies, third-party cookies, persistent cookies and session cookies.

Strictly necessary cookies are essential in order to allow you to move around the site and use features such as accessing secure areas of the site. Without these cookies, services you have requested, such as shopping baskets or electronic bills, cannot be provided.

Performance cookies collect anonymous information about website usage and pages visited, such as which pages you visit most often, and whether pages display error messages. These cookies do not collect information that identifies you. These cookies collect information in aggregate and therefore anonymously. This information is only used to improve how the website works.

Functionality cookies remember your options and choices to improve your experience of the website. For example, cookies allow you to place products in your shopping cart and view the contents of your shopping cart. These cookies allow us to remember choices you make (such as your username, language or your location) and provide advanced, more personal features. For example, we can recognize whether you have signed up for our newsletter or whether a user is viewing a page for the first time. These cookies are collected on an anonymous and aggregated basis and they cannot track your browsing activity on other websites.

Advertising cookies collect information about your browsing habits to make advertising more relevant to you and your interests. It will also be used to limit the number of times you see an ad and help measure the effectiveness of your advertising campaign. These cookies are usually placed on web pages with the permission of advertising networks and website operators. It can remember the websites you have visited and share the information with other organizations, such as advertisers.

First-party cookies allow us to understand who is visiting a page, determine how often certain pages are visited, determine the most popular locations on the site, and monitor site usage.

Third-party cookies are used to analyze traffic sources and visitor behavior, as well as to control access to the entire website and website functionality.

Session cookies are used to store information about page activity so that you can easily retrieve the page when you left the server. When you close the Internet browser, the session ends and the cookies are deleted.

Persistent cookies are used to store your preferences and identify you the next time you visit.

Non-strictly necessary cookies: We will only place cookies that are not strictly necessary to provide the functionality of the website with your prior consent. Through these non-strictly necessary cookies we collect information about the use of this website and remember your preferences. For example, information collected is the pages visited and the length of the user session. We hope to improve the user experience of our website through cookies. If you do not agree to the placement of cookies on your browser, these cookies will be blocked.

Most web browsers automatically accept cookies and allow you to control most cookies (even if you do not want to accept them) through browser settings. We do not control the use of cookies by third parties other than agents that provide web analytics services to the website. If you wish to disable cookies, please readjust your browser settings to disable cookies. Please note that if you disable all or some cookies, you may not be able to register or use all functions on the website.

For more information about cookies and how to disable most cookies, please contact your technical services administrator, or contact your web browser support. To learn more about cookies, including how to view which cookies have been set and how to manage and delete cookies, please visit or

Our website uses Google Analytics, a web analysis service provided by Google Inc. (Google). Google Analytics uses cookies to analyze how users use the website. Google uses aggregated statistics to help us understand how you use the website. Google may provide this data to third parties only if Google or the third party is required by law to process the data on Google's behalf. You can find more information about Google Analytics here.

How we protect personal information

We strive to protect the security of personal data. We utilize appropriate administrative, technical and physical safeguards and security measures to protect the personal data you provide on this website against accidental, unlawful or unauthorized destruction, loss, alteration, access, disclosure or use and any Other unlawful forms of processing. We use a variety of security technologies, including secure servers, firewalls and encryption, as well as physical security where data is stored. For example, when you log in and fill out a form or access information on the website, a secure connection (HTTP over SSL, also known as HTTPS) is used. The information you enter is automatically encrypted before sending. All data is protected and provided only to authorized personnel and subcontractors.

However, no method of transmission over the Internet or electronic storage is 100% secure. Therefore, even though we strive to use market-accepted methods to protect your information, we cannot guarantee its absolute security.

Provision of personal data by minors

Individuals under the age of 18 (20 in Taiwan) may provide personal information to us only after one of their parents or legal guardians has read this privacy policy and obtained their written permission. You must be over 18 years old (20 years old in Taiwan) to create an account with us.

Changes to Privacy Policy

This privacy policy may change from time to time: users of the website are advised to check the policy regularly for possible changes. This policy was revised as of the date noted above.

You can save or print this policy using the buttons at the top of this page.

Contact – Right of access and correction of personal data

If you have any questions, comments or complaints about how we process your personal data, or if you wish to no longer be contacted by us through direct marketing, please contact us via the email below. In addition, upon request, we will provide you with a summary of any personally identifiable information we collect and retain about you. You can modify, correct or update your personal information, or apply to have your personal information deleted from our database. We will only send a copy of the personal information in file form to the email address associated with the visitor's name. Under the PDPO, we have the right to charge you a reasonable fee for processing and executing your data access request.

Contact details:

Last updated - August 1, 2022